Church Branding
Since my church's logo hadn't been updated in quite some time, I was commissioned to redesign it along with some of the materials that we use to reach out to the community. My church is quite traditional, so I felt that a minimal color palette and demure graphic style inspired by the building's architecture would suit. However, I also wanted to indicate that we're a lively, growing congregation, so I opted for several modern, sans serif typefaces as well as a vibrant orange color pop.
BRANDING
CHURCH & CORPORATE
Corporate Branding
Throughout my History of Graphic Design course, I was asked to emulate the style of several different time periods. This brand design was inspired by mid-twentieth century corporate design, particularly by the work of industrial designer Raymond Lowey. Two Guys is a now defunct company that was based out of N.J. and was popular during that same time. Because their original sales came from televisions, I created the logo in a "V" shape echoing that of TV antennae. And although it's subtle, the horizontal background lines hint at TV "static." The vintage green and retro typeface were selected to further reflect the era.
Corporate Branding
Throughout my History of Graphic Design course, I was asked to emulate the style of several different time periods. This brand design was inspired by mid-twentieth century corporate design, particularly by the work of industrial designer Raymond Lowey. Two Guys is a now defunct company that was based out of N.J. and was popular during that same time. Because their original sales came from televisions, I created the logo in a "V" shape echoing that of TV antennae. And although it's subtle, the horizontal background lines hint at TV "static." The vintage green and retro typeface were selected to further reflect the era.
