Anti-Ageism Campaign
Three components were involved in this fictional anti-ageism campaign: posters, social media, and guerilla marketing. The unifying theme is the idea that older folks are still valuable and in no way obsolete simply because of age. In addition to the posters at the beginning of this gallery, a variety of social media graphics were created for Instagram, Facebook, and Spotify. Some of the guerilla (unconventional and/or surprising) marketing materials involved public installations which demonstrate that old and young are not so different and that age can be beautiful. The "3D" poster, intended to be paired with disposable 3D glasses, is another creation for this category.
MARKETING
ANTI-AGEISM CAMPAIGN & NONPROFIT ADS
Nonprofit Ads
These fictional ads were created to promote Wycliffe, a non-profit organization that translates the Bible into a variety of languages. All photographs used were my own. Each ad variation caters to slightly different groups: those who use the Roman alphabet, those who use other alphabets (Cyrillic, for example), and those who use sign language, American and otherwise. The hands in the final image spell out "G-O-D" in ASL. All theme colors were inspired by Wycliffe's current website theme (as of project creation in 2022).
Nonprofit Ads
These fictional ads were created to promote Wycliffe, a non-profit organization that translates the Bible into a variety of languages. All photographs used were my own. Each ad variation caters to slightly different groups: those who use the Roman alphabet, those who use other alphabets (Cyrillic, for example), and those who use sign language, American and otherwise. The hands in the final image spell out "G-O-D" in ASL. All theme colors were inspired by Wycliffe's current website theme (as of project creation in 2022).